BRAND PROTECTION SOLUTIONS

Are you fed up of duplicate and fake products affecting your Sales ?

 Is the counterfeit market impacting your Brand Image ?

 Have you reconciled to the fact that the parallel market is a way of life…

 

 

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THINK AGAIN…..

Now, you can outsmart these fraudsters to protect your Brand and boost your sales. Secure Print Solutions is now offering niche security printing solutions to tackle the counterfeit market.

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Options for Brand Protection

Hidden Latent Images on the Product Packaging

We strongly believe – “What you cannot see, you cannot copy”. We can incorporate hidden latent images of your logos or words like ”Genuine” on the product package which is not visible to the naked eye. This hidden image can be seen using specially programmed lens called Protector Cards, which when placed over the Image area, would reveal the hidden image.

Advantages :

  • The Sales team, Distributors and Retailers can be provided with the Protector cards to test the genuineness of the products available in the market and actively report / fight counterfeit products.
  • Cost Effective Solution for the company to identify counterfeit products at the market level.

Mobile Based Authentication using Scratch off on the Product Packaging

Mobile Based SMS Authentication

This option can be offered directly on the product package, or through security scratch off labels which can be pasted on the package/carton.

We can incorporate 2D Barcodes and SMS Codes with coloured scratch off panels on the product packaging. The end user / buyer will scratch the area and authenticate genuineness of the product by sending an SMS / scanning the 2D bar code to receive a text message confirming genuineness of the product bought.

Advantages :

This feature provides the company with multiple advantages like :

  • Brand Assurance to end users
  • Track and Trace – the feature can be used for improved logistics management.
  • Brand Promotion through scratch and win schemes and discount offerings. This can be done for specific regions, specific festivals and specific target audiences
  • Ready database of the mobile number of your product users. This Database can be used for :
  • Analysis and Pattern Study of Consumptions.
  • Study of Demographic break up of Sales

Micro Text Printing

We can create borders and designs using micro text fonts as small as 0.5 point size, which would appear as line / patterns to the naked eye. When seen with a magnifying glass, the micro text can be read.

Invisible Ink Printing

This option allows printing of invisible text / pictures on the document, which is not visible to the naked eye and can only be seen under UV light.

Anti Photo Copy Printing

This option incorporates a security feature which prevents a document to be reproduced using a photocopying (coloured copier) machine. When a document with such a feature is photo copied, a word “VOID” or “NOT GENUINE” would appear across of the face of the document.

Why Secure Print Solutions ?

A. We have a state-of-the-art 16 Colour UV Web Combi Press with the following features :

  • 8 colour UV Offset units
  • 8 colour UV Flexo units
  • Inline Variable Data Printing (VDP)
  • 2 units for Inline Die Punching and Finishing Options
  • Three options for delivery – punched , sheets and fan folded
  • In line Cameras to control and monitor all QC processes.

B.  State-of-the-art Infrastructure which includes :

  • World class facility spread over 70,000 sq feet
  • In house Design and Pre Press facility
  • CCTV Surveillance systems operating 24 hours a day
  • Biometric and Electronic Access Controls at all entrances of the factory
  • 24 hour supervision by professionally trained Security Personnel

16 Colour UV Web Combi Press

This is the only machine of its kind in the country today and the entire process is completed in a single pass.